LUXURY LIFESTYLE / SOCIAL STRATEGY
The Plant Daddies
Social Media Management
PHOTOGRAPHY CREDIT: Hollywood Roosevelt Penthouse / Designed by Kevin Klein Design
A luxury plant brand is selling more than greenery. It is selling a perspective on how a space can feel. The Plant Daddies needed an online presence that conveyed that distinction and introduced its high-end offerings to an audience that values design, quality, and a considered home.
The brief centered on brand positioning and social media management: how to showcase the plants without reducing them to interchangeable product posts, and how to make the brand’s visual world feel relevant to a discerning audience. Interior context mattered. So did a consistent voice that could connect the appeal of an individual plant to the wider experience of living with it.
Social Disrupt’s task was to translate that point of view into a more intentional digital presence. The work needed to balance luxury lifestyle content with clear product storytelling, giving people a reason to follow the brand as well as explore its offerings.
The Plant Daddies reached 1.5 million people in six months, generated 51,000 profile views, and maintained an engagement rate above 6%. Those results show three different layers of the social media strategy: introducing the brand to a wider audience, encouraging people to explore its profile, and sustaining interaction with its content.
The work also extended beyond the feed. High-end brand collaborations and successful in-store pop-ups connected the brand’s digital presence with real-world exposure and foot traffic. For a luxury plant business, that connection mattered: the content was not simply about being seen, but about creating opportunities for people to experience the brand and its offerings.
The result was a stronger relationship between luxury lifestyle storytelling, audience engagement, and in-person activity. Social Disrupt helped build visibility while keeping the brand’s design-led positioning central to the work.
1.5M
Reach in six months
51K
Profile views
6%+
Engagement rate
The vibes.
Photos
Videos
Photography credits from the original portfolio: Domino Mag via Beis Office; Ye Rin Mok via Vogue Living / Designed by Studio Keeta; Hollywood Roosevelt Penthouse / Designed by Kevin Klein Design.
We’ve had more than 1 million+ views in less than 6 months, and we’re seeing a lot of new customers who are excited about what we do. The Social Disrupt team works closely with us and assures we stay connected by always being available, responsive, and organized with all of our events and drops. They’re extremely skilled at creating a social media strategy that not only elevates our brand but also educates people about it. Overall, they’ve helped our online community grow and most importantly, helped us bring in more revenue.
Macy Lucarelli, Co-Founder of The Plant Daddies
You dream it, we’ll bring it to life strategically, creatively, and with results that speak for themselves.
LET’S DO THIS