Sticky Be Socks had reached a plateau on Pinterest. Niche targeting and uninspired content were limiting engagement, leaving the brand with a platform presence that was not doing enough to introduce its products to a wider audience. The challenge was to move beyond posting and build a clearer path from discovery to the website.
Our Pinterest marketing brief focused on two connected needs: a strategic content system and a consumer funnel. The content had to give people a reason to engage, while the broader strategy needed to connect that attention to product exploration and shopping intent.
This was a platform-specific social media management challenge, not a case for recycling the same approach across every channel. Social Disrupt’s task was to rethink how Sticky Be Socks showed up on Pinterest and create a more purposeful relationship between reach, website traffic, and the opportunity to purchase.
Sticky Be Socks’ Pinterest strategy reached more than 7.5 million people in 90 days and brought over 7,000 visits to the website. The engagement connected to a shopping journey with a reported average order value of $200—adding a commercial dimension to the platform’s visibility.
Behind those results was a strategic content system and consumer funnel, rather than an increase in posting alone. The work connected discovery on Pinterest with an opportunity to explore the brand’s products, addressing the stagnant engagement that had prompted the project.
This case study demonstrates the value of platform-specific social media marketing: reach creates an opening, website visits show movement beyond the feed, and order value provides context for the resulting shopping activity. Together, those results connect audience discovery with meaningful activity beyond the platform.
7.5M+
People reached in 90 days
7,000+
Website visits
$200
Average order value
The vibes.
Photos
Videos
You dream it, we’ll bring it to life strategically, creatively, and with results that speak for themselves.
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