WELLNESS / BRAND & SOCIAL
PureLux Scalp Spa
Brand Design and Social Media Management
PureLux Scalp Spa wanted its social presence to reflect the experience it had built: luxurious, educational, and distinctive in Los Angeles’ growing head spa market. As LA’s first head spa, with celebrity guests, multiple locations, and continued expansion, the brand had a story worth telling. It needed greater consistency and fresh content to communicate that story clearly.
The challenge was balancing an elevated visual identity with useful education. PureLux wanted to stand apart from other head spas while helping prospective guests understand the experience, rather than relying on beautiful imagery alone.
Our brief was to build a repeatable content and influencer program around those priorities. Monthly on-site filming, edited social content, and organized creator outreach would give PureLux a more consistent presence while keeping its luxury positioning and educational appeal at the center of the work.
We visited PureLux on-site once a month to film, then edited the footage into fresh content for its social channels. The creative direction paired a luxurious presentation with an educational focus, helping the brand showcase its head spa experience while giving prospective guests more context about what to expect.
Alongside production, we built out the full influencer program. We sourced creators and helped coordinate approximately ten influencer visits per month, establishing an organized rhythm for partnerships rather than treating each visit as a standalone opportunity.
We also helped activate PureLux’s locations on the Instagram map so guests and creators could tag the business in their posts. Together, these efforts put practical foundations in place: a recurring content workflow, a structured influencer program, and easier location tagging across an expanding business.
The outcome was a more organized approach to consistent content and creator outreach, shaped around PureLux’s luxury and educational positioning. The work connected elevated spa content with an ongoing creator program, giving the brand a repeatable way to share its experience and keep its social presence active.
The vibes.
Photos
Videos
You dream it, we’ll bring it to life strategically, creatively, and with results that speak for themselves.
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