WELLNESS & LIFESTYLE / RECRUITMENT
Crunch Fitness
Social Media Consulting · Recruitment Strategy · 2022
Crunch Fitness needed a better way to hire. The opportunity was to use social media not just to market the gym, but to reach prospective trainers and other team members—and give them a clear path from discovering an opportunity to applying.
In 2022, I was contracted to teach the team how to approach recruitment across LinkedIn, Instagram, and other social platforms. This was a consulting engagement focused on direction and practical resources, rather than ongoing channel management or hiring execution.
The brief was to turn social media recruitment into a structured process: platform-specific content that could introduce opportunities, captions that encouraged action, and a candidate journey that connected first contact with the next steps toward an offer.
I developed a full social media recruitment strategy spanning LinkedIn, Instagram, Facebook, Twitter, and TikTok. The deck included platform-specific content plans, caption formulas, a 50-hashtag bank, and a complete candidate funnel from first contact to offer. Rather than leaving the team with broad recommendations, the consultation gave them tools and a framework they could apply to recruitment.
The strategy drew on my own recruitment track record. A separate TikTok campaign for Amalfi Jets generated 163,000 views and 4,448 applicants in 48 hours, resulting in a hire at zero cost to the company. Those figures belonged to the Amalfi Jets campaign and served as supporting evidence for the approach presented to Crunch, not as outcomes of this engagement.
For Crunch, the delivered outcome was a comprehensive recruitment playbook and education on using social platforms to attract candidates. Their feedback highlighted the value of the information, resources, and tools, and their intention to apply the strategies in future marketing.
“All the information was invaluable.”
“All the information was invaluable. We’re extremely thankful for the resources and tools Social Disrupt shared. Great tips / strategies that will be game changers! Definitely will be applying all marketing tools in the future.”
Crunch Fitness · Recruitment Consultation, 2022
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