PRIVATE AVIATION / SOCIAL STRATEGY
Amalfi Jets
Strategy Development + Social Media Consulting
In private aviation, visibility alone is not enough. A prospective client needs to trust the company behind the flight, and Amalfi Jets was competing for that trust in a crowded market of established providers. The global private aviation company needed a digital presence that communicated credibility, spoke to an ultra-high-net-worth audience, and supported qualified lead generation—not simply more attention.
The brief was to bring a clearer point of view to its social media strategy: a cohesive brand voice, stronger authority, and content that made the business recognizable in a high-trust category. For Social Disrupt, that meant approaching private aviation marketing as both a positioning challenge and an audience-building opportunity. The goal was to connect the brand’s online visibility with a more compelling reason to inquire, while establishing a foundation its internal team could continue to build on.
Amalfi Jets’ TikTok launch generated 500,000 views in its first month, giving the private aviation brand an early foothold on a platform where it could build recognition beyond its existing audience. That initial visibility created momentum for a broader social media presence in a category where credibility and familiarity matter.
Our involvement continued through consulting with the Amalfi Jets team as they scaled from 50,000 to 2.7 million followers. The distinction matters: Social Disrupt helped launch the channel and provided strategic direction, while the client’s team carried the ongoing growth forward. Together, the launch and consulting engagement illustrate how a focused entry into a new platform can become a foundation for a much larger brand presence.
500K
TikTok views in the first month
50K → 2.7M
Followers as their team scaled
FROM THE CLIENT
Kolin Jones, CEO of Amalfi Jets
You dream it, we’ll bring it to life strategically, creatively, and with results that speak for themselves.
LET’S DO THIS